Creating Innovative Business Models

In this course, you will develop a roadmap and possess a set of tools (both strategic and tactical) to successfully create, launch and grow your new business ventures in today’s fiercely competitive market landscape. Based on a novel approach, you will learn how to build a value proposition your customer will love, align products and services to the desires and needs of customers, manage and motivate a productive team, uncover and capitalize on lucrative market gaps, and design a financial model that lowers risk and maximizes business growth over the long term. This course focuses on entrepreneurship, startup development, innovation strategy, business growth, scalable business models, customer-centric innovation, and sustainable competitive advantage.

Critical components of the course are the principles and techniques of customer discovery and validation, business strategy and market segmentation and entrepreneurial innovation. You will learn by doing by actively engaging in startup creation, innovation management, new product development, go-to-market strategy and development of viable business models with predictable income streams. The course also explores market research, digital business strategy, product-market fit, customer acquisition, startup scaling, and revenue generation strategies.

Entrepreneurship, competitive advantage and strategic management, revenue model design and customer-centered innovation, financial modeling and business growth strategy and entrepreneurial leadership and new venture creation will be covered. By coupling entrepreneurial logic with strategic execution, you will develop the acumen required to successfully launch and manage new innovative business ventures and business development, and drive company growth, and thrive in an ever-changing world market environment. Additional emphasis is placed on business leadership, innovation ecosystems, venture creation, strategic planning, financial sustainability, agile business practices, and entrepreneurial success.

Target Audience for this course includes; budding entrepreneurs, founders of startups, managers, managers of innovation, executives, and individuals interested in business innovation and startups, customer experience, digital entrepreneurship, and growing their businesses with new concepts. This course is ideal for learners seeking expertise in startup strategy, business transformation, digital innovation, entrepreneurial finance, growth marketing, leadership development, and modern business management.